—A clearer view of how the world is put together, how it functions, and how we can nudge each other for the better—
The Non-fiction Feature
Nudge: Improving Decisions About Health, Wealth, and Happiness
Author: Richard Thaler and Cass Sunstein
Publisher: Yale University Press
Pages: 384 | 2021
A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.
The Children’s Spot
Endlessly Ever After
Laurel Snyder & Dan Santat
“Now what, Rosie? You really shouldn’t have taken that nap. Now you’ve lost your way!
– To try THIS WAY, turn to page 76.
– To head along THAT WAY, turn to page 34.”
The Product Spot
stickK
Understanding that there’s a big difference between having a goal and achieving it, stickK bridges this distance using loss aversion and accountability.